Introduction of Digital Marketing

  • What is Marketing?
  • What is Digital Marketing?
  • Why organizations do digital marketing?
  • What is Internet and how it works?
  • Diff between Digital Marketing Vs Traditional Marketing
  • Digital Marketing Process
  • How Search Engine works?

Introduction To Website Development

  • Types of Websites
  • Basics of HTML / CSS
  • What is CMS?
  • Why WordPress CMS?
  • Understanding the Dashboard
  • Installing and customizing themes
  • Installing useful plugins for site features
  • Content management in WP

Search Engine Optimization

  • What is Search Engine?
  • Type of Search Engines
  • What is Search Engine Optimization?
  • Search Engine Optimization Types
  • SEO life cycle?
  • Search Fundamentals
  • Understanding SEM
  • Keywords and Your Website
  • Removing Search Engine Hurdles
  • Content Optimization
  • Optimization for Local Search
  • Difference between Organic and Inorganic
  • Keyword Research
  • On-Page Optimization
  • Off-Page Optimization

Social Media Marketing

  • What is Social Media?
  • The Business Case for Social Media
  • Plotting a Social Media Marketing Strategy
  • Managing Social Media
  • Understanding its importance
  • Helpful Tech Tools
  • Using Facebook as a Marketing Tool
  • Facebook Communities and Advertising on Facebook
  • LinkedIn for Marketing
  • Twitter for Marketing
  • Social Media Marketing
  • Content Marketing
  • Paid Advertising

 Web Analytics

  • Introduction to Web Analytics
  • Web Marketing Traffic Metrics
  • Referrers
  • Keyword Tracking
  • Conversion Goals
  • Google Analytics
  • URL Destination Goals
  • Keyword Planner Tool

 

Google Adwords

  • Introduction to AdWords
  • Keyword Research
  • Compelling Ads for Google
  • Converting Searchers to Buyers
  • Demystifying Quality Score
  • Graphics in Ads and Optimization Techniques
  • Display Network
  • Advanced Display Network Techniques
  • AdWords Editor
  • Bid Strategies
  • Organizing AdWords Accounts
  • Navigating through Google AdWords
  • Understanding Google AdWords Structure
  • Working with Keywords
  • Writing Ads in Google AdWords
  • Understanding Google’s Text Ad Structure
  • Reporting

Email Marketing

  • How Email works?
  • Introduction of E-mail Marketing
  • Introduction of Pay-Per-Click Advertising
  • Combining PPC and Search Engine
  • Creating Keyword List
  • Writing Ads for PPC
  • Budgeting and bidding on Keywords
  • Bidding Strategy
  • Solution over challenges
  • Types of email marketing
  • Email marketing Tools
  • Designing of Email template
  • Email marketing scheduler
  • Email marketing success tracking
  • Lead Generation For Business

Introduction of Mobile Marketing

  • What is mobile marketing?
  • Why is mobile marketing important?
  • Who uses mobile marketing?
  • How has mobile marketing evolved?
  • What does the future of mobile marketing  look like?

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